Associate Media Buyer
The Associate Media Buyer will play a critical role in driving the company's overall growth by leading and developing the performance marketing strategy across a set book of business. In this role, the individual will oversee all aspects of performance marketing, including, but not limited to, paid search, social advertising, and other forms of paid media.
Responsibilities:
- Identifying performance marketing trends.
- Optimizing funnels that take users from the initial research phase to the purchase.
- Identify opportunities to grow market share in existing strategies, including innovation through competitive analysis.
- Guide business forecasting from a paid traffic acquisition standpoint.
- Daily campaign maintenance. Manage, review, and optimize ad spend.
- Maintenance of daily revenue data across internal performance tracking dashboards.
- Maintain and monitor keyword bids, impression share, CPA goals, quality score, campaign bid targets, etc.
- Maintain and monitor web analytics dashboards, reports, and key reporting tools, and identify key areas of importance by client goals.
- Help optimize ad copy and creative.
- Analyze and influence a strategy to drive lead-gen advertising efforts forward.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and audience building.
- Tying together various attribution and payout structures within a vertical to compare the performance of offers side-by-side.
- Generating weekly and monthly client reporting on clicks, leads, and keyword performance.
- Collaborate with Marketing agencies, affiliate platforms, and advertising partners.
- Among other responsibilities related to the position.
Qualifications:
- 0-2 years of experience in PPC through Google Ads.
- Bachelor's Degree in Marketing or a related field.
- Strong communication skills, both written and verbal.
- Knowledge of internet marketing campaigns, including SEM, native, social, etc.
- Proficient in Microsoft Excel and analytical skills.
- Experience with funnel analysis, ideation, and creation.
- Effective at multitasking and able to prioritize projects.
Money Group, LLC is an internet-based company headquartered in San Juan, Puerto Rico. Thanks to our consumers and team members, we have become one of the fastest-growing technology companies in the Caribbean. Each year, millions of people visit our portfolio of brands, which includes Money.com and ConsumersAdvocate.org, for news, information, and recommendations on some of life’s most important financial choices.
We are a fun, creative, and transparent organization where everyone can access our executive team, learn essential business skills, and experience life in a rapidly growing online media environment. We offer great benefits, including health care, dental, retirement matching, and generous time off!
You can follow our Instagram account @lifeatmoney for more information about our company and culture.
Money Group LLC is an Equal Opportunity Employer